


Every company starts with a spreadsheet, and for a while the spreadsheet is genuinely fine. Two founders, a small option pool, a handful of SAFEs.
Then the failure arrives, and it always arrives at the same moment: mid-diligence, when an investor's analyst adds up the share counts and gets a different number from yours. Now you are reconstructing three years of grants from email while a term sheet sits unsigned.
This guide covers what these platforms actually do, how the market segments, the evaluation criteria that matter, what good looks like at each stage, the errors that break cap tables, and how to migrate if you have to.
Rather than a feature grid that will date badly, the useful framing is by position.
Carta is the dominant platform for US venture-backed companies and has the widest surface area — cap table, 409A, fund administration, secondaries, and investor-side tooling. Its advantages are ubiquity, investor familiarity, and the breadth of adjacent services. The trade-off is cost as you scale and the concentration that comes with putting cap table, valuations and fund admin with one vendor.
Pulley is the most frequently cited alternative for early and growth-stage US companies, competing on interface quality, pricing and modelling. Fidelity Private Shares (formerly Shoobx) offers a bank-backed alternative with an emphasis on integrated equity workflows. J.P. Morgan Workplace Solutions serves companies wanting a large-institution relationship.
The challenger tier has been consolidating, and at least one significant platform has stepped back from standalone cap-table customers in recent periods, with migration partners named. Confirm any platform's current commitment to the product before committing your records to it — this is a real risk in a consolidating market.
Ledgy is strong in Europe, Cake Equity in Asia-Pacific and Australia, and Vestd in the UK for EMI schemes specifically. If your company and your employees are outside the US, a regional platform frequently handles local share-scheme rules and tax reporting that US-centric products do not.
Eqvista and similar lower-cost providers serve companies with simple structures and tight budgets. Adequate for straightforward situations; less so once you have multiple preferred series with distinct rights.
Most platforms are free or near-free at the smallest tier — typically limited by stakeholder count. The real decision arrives at Series A, when stakeholder count, 409A requirement and reporting needs all step up together. Model your cost at your expected stakeholder count in two years, not today.
Watch for what is metered: stakeholders, share classes, 409A valuations, e-signatures, or scenario models. Platforms differ substantially, and a cheap headline tier that meters something you use heavily is not cheap.
Ask directly: can we export a complete, structured cap table including all grant-level detail, vesting schedules and instrument terms, in a machine-readable format, at any time, at no cost?
Get the answer in writing. Migration between platforms is the single largest source of pain in this category, and it is entirely predictable at the point of purchase.
Convenient and usually cheaper. Confirm the independence position, and confirm what support you get if a valuation is challenged. Bundling is right for most companies; it is worth understanding what you are buying rather than assuming.
Test this during a trial with your actual structure. Specifically: does it correctly model SAFE conversion with caps and discounts, a pre-money option pool increase, and a multi-class exit waterfall? Many platforms handle the simple case well and the realistic case badly.
Whether grant agreements, board consents and exercise paperwork are generated and e-signed in-platform. This matters more than it sounds — the gap between "the software says the grant exists" and "a signed document exists" is exactly the gap that surfaces in diligence.
Your investors and employees interact with this, not you. An employee portal that clearly explains what someone owns, what it vests into and what exercising costs is a genuine retention tool.
Payroll and HRIS integration automates leaver processing, which is where manual cap tables most often go wrong. Accounting integration supports stock compensation expense.
Requirements change substantially as you grow, and buying for a stage you have not reached is a common waste.
Two to five founders, a small option pool, SAFEs outstanding. You need accurate records, correct SAFE modelling, and vesting tracked properly. A free tier is genuinely adequate. The failure mode here is not the software — it is grants agreed by email and never documented.
The step change. Preferred stock with real rights, a formal option plan, regular grants, a 409A requirement, and investors who want a portal. You need board consent generation, e-signature and reliable waterfall modelling. This is where most companies start paying.
Multiple preferred series with differing preferences, a large stakeholder base, refresh grants at scale, possibly international employees, and increasingly secondary transactions. Modelling accuracy across classes matters enormously, and so does the ability to handle a tender offer.
Acquirers and bankers will want a complete, reconciled equity record with every underlying document. Platforms that store executed agreements alongside the ledger save weeks here — see our guide to selling your company.
In practice, records go wrong in a small number of recurring ways. None of them is a software failure; all of them are process failures the software will faithfully preserve.
The fix for all six is the same: one owner, a quarterly reconciliation against signed documents, and a rule that nothing is recorded until the consent is executed.
Move at the first of these:
The cost of moving early is near zero given free tiers. The cost of moving late is a reconstruction project under deadline.
Cap table software is not the legal record.
The legal record is your stock ledger, your certificate of incorporation, your board and stockholder consents, and your executed stock purchase and grant agreements. The platform is a representation of those documents.
Companies with immaculate software and a folder of unsigned consents have a diligence problem that no platform solves. Every grant needs board approval; every issuance needs documentation; every 409A needs to be referenced in the consent that relies on it. Our guide to preparing for diligence covers the full document set, and our comparison of formation services covers getting it right from the start.
Budget two to six weeks depending on complexity, and expect the reconciliation rather than the data transfer to be the slow part.
Most institutional investors are comfortable with any of the major platforms, and several maintain portfolio-wide relationships that occasionally come with discounts for their companies. Ask your lead — it costs nothing and sometimes saves money. What investors actually care about is that the table is accurate and reconciles to the documents.
For a pre-seed company with two founders, a small pool and a few SAFEs, generally yes. The limits are usually stakeholder count and access to 409A and advanced modelling. Read the limits before you commit, because outgrowing a free tier at an inconvenient moment is a standard experience.
They can and some do, and the legal record will be impeccable. What you lose is self-service modelling, employee visibility and speed — asking counsel to run a dilution scenario is slower and more expensive than doing it yourself. Most companies run both: software for operations, counsel for the documents.
No. Fund managers need fund administration, which is a different product entirely. Some vendors sell both, which causes confusion.
Enter every SAFE with its cap, discount and any MFN provision, and check that the platform models conversion correctly under both a cap and a discount. Getting this wrong is common and produces dilution surprises at the priced round — see our guide to SAFEs and convertible notes.
Variably, and this is worth testing specifically. Local share-scheme rules, tax withholding on exercise and country-specific reporting differ substantially, and US-centric platforms frequently handle them poorly. If a meaningful share of your team is outside the US, make this a primary evaluation criterion rather than an afterthought.
One person — usually the CEO early on, then finance or legal as you grow. Shared ownership without a clear owner is how records drift. Whoever it is should reconcile the platform against signed documents at least quarterly, and certainly before any financing.
Quarterly as a habit, and always before a financing, a tender offer or an acquisition process opens. Reconciliation means checking the platform against the signed consents and agreements, not against last quarter's export — an error copied forward is still an error.
Start on a free tier from the first option grant. Choose primarily on data portability, modelling accuracy with your actual structure, and 409A arrangements — not on feature count.
And remember what the software is: a mirror of your legal documents. Keep those in order, reconcile quarterly, and the platform is genuinely useful. Neglect them, and no platform will help you.
Global Capital Network connects founders with investors and with the tools and advisors that support a raise. If you build equity infrastructure, talk to us about exhibiting at our events.
Vendor positioning, pricing and product commitments change frequently in this market. Verify current details directly with providers. Product mentions are illustrative, not endorsements.



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