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Lending illustration
Business Model·Lending

Lending

Making money on the spread between the cost of capital and what borrowers pay.

Revenue Pattern
Interest & Fee Income
Capital Intensity
Very High
Stage Fit
Growth through Mature

What It Is

A lending business advances capital and earns the difference between its funding cost and the rate borrowers pay, less losses from those who do not repay.

Whether the loans sit on the company's own balance sheet or are funded by third parties is the single most important structural question in the model.

How It Makes Money

Income comes from interest, origination fees, late fees, and in some models from selling loans on to institutional buyers.

Profitability depends on three variables working together: cost of capital, loss rate, and cost of acquiring each borrower.

Key Metrics Investors Watch

  • Net interest margin
  • Charge-off and delinquency rates by vintage
  • Cost of capital and funding diversity
  • Customer acquisition cost relative to loan lifetime value
  • Proportion of loans held versus sold

Strengths

  • Revenue scales quickly once underwriting works
  • Proprietary data can produce genuinely better risk selection
  • Large addressable markets in most geographies
  • Fee income can be substantial alongside interest
  • Strong performance data attracts cheaper capital over time

Risks & Failure Modes

  • Credit losses are the fastest way to destroy the business
  • Funding can disappear precisely when it is most needed
  • Heavily regulated, with rules varying by jurisdiction
  • Loss models built in benign conditions often fail in downturns
  • Rising rates compress margins and raise defaults simultaneously

What Good Looks Like

Sound lending businesses show loss rates consistent across vintages, diversified funding, and underwriting that demonstrably outperforms generic credit scoring for their segment.

Any lender that has not been tested through a full credit cycle should be assessed with that gap firmly in mind.

Common Variations

  • Balance sheet lending with owned capital
  • Marketplace lending matching borrowers to investors
  • Buy now, pay later at point of sale
  • Revenue-based financing repaid as a share of sales
  • Asset-backed lending secured against collateral
Example Companies

Who operates this way.

Affirm · Klarna · Funding Circle · Upstart · revenue-based financing providers

Related

Explore adjacent models.

Questions Investors Ask

  • What are loss rates by vintage, and how do they trend?
  • Where does funding come from, and how committed is it?
  • Has the model been tested through a downturn?
  • What data drives underwriting, and is it proprietary?
  • What regulatory licences does the business hold?

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